The Team

John McAvoy is currently a Nike sponsored triathlete however he was previously a high profile armed robber who has found redemption through the power of sport. Having broken both British and World records whilst in prison he is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better.

Terry Williamson

In Search of Brilliance

Terry and John met whilst John was still in prison and on day release at a local gym. John was always looking for any edge he could gain and initially worked with Terry on some of the psychological and mental aspects of performance for the upcoming European Indoor Rowing Championships. A resulting Bronze medal was just the beginning and now they are great friends. Terry continues to support John in his athletic pursuits and they work closely together to help and inspire others to change their lives for the better.

www.insearchofbrilliance.com

Chris Howard

Chris at Think Inc helped John back in the beginning to get his incredible story out via a website/blog and is now the creative talent behind his growing story and online presence.

www.thinkincorporated.com

Twitter

Instagram

  • As we draw to the end of 2018 some real progress has been made over the past 12 months in using sport within the criminal justice system to help people turn their lives around. The next year is going to be exciting with @premierleague @footballtwinningproject football joining the battle to change thousands of lives for the better. When I gave oral evidence back in July to the @ukparliament select committee hearing into the impact of sport on youth crime I never thought we would now be progressing so fast with some of the most powerful sports organisations joining the battle. The power of sport can transform lives, specifically here in UK to the 90,000 people currently in Prisons is huge. We need a brave government that is willing to stand up and do what is needed and I intend to be a loud voice with Dr Philip LEE MP ex youth justice minister. It’s time sport played a far bigger role in providing  young people with opportunities before they even end up in prison. #Thepowerofsport #sport #sports #reform #prison #uk #government #opportunities #secondchances #fitness #selectcommittee #parliment  #youngpeople #change #nikeathlete @ukparliament
    195    As we draw to the end of 2018 some real progress has been made over the past 12 months in using sport within the criminal justice system to help people turn their lives around. The next year is going to be exciting with @premierleague @footballtwinningproject football joining the battle to change thousands of lives for the better. When I gave oral evidence back in July to the @ukparliament select committee hearing into the impact of sport on youth crime I never thought we would now be progressing so fast with some of the most powerful sports organisations joining the battle. The power of sport can transform lives, specifically here in UK to the 90,000 people currently in Prisons is huge. We need a brave government that is willing to stand up and do what is needed and I intend to be a loud voice with Dr Philip LEE MP ex youth justice minister. It’s time sport played a far bigger role in providing young people with opportunities before they even end up in prison. #Thepowerofsport #sport #sports #reform #prison #uk #government #opportunities #secondchances #fitness #selectcommittee #parliment #youngpeople #change #nikeathlete @ukparliament
  • Sport has brought a lot of amazing people into my life over the past 5 years. Thanks for the support as you guys motivate me everyday. It showed me what the power of sport can do for other people’s lives when exposed to good people 🙏🏻 #powerofsport #sport #friends #positivevibes #relentlesspursuit
    356    Sport has brought a lot of amazing people into my life over the past 5 years. Thanks for the support as you guys motivate me everyday. It showed me what the power of sport can do for other people’s lives when exposed to good people 🙏🏻 #powerofsport #sport #friends #positivevibes #relentlesspursuit
  • What an awesome experience today was for a young 100 meter sprinter I mentor @graig_aj from @woodlands_sch. It was his first senior training session at @leevalleyathleticscentre. He came away from the day inspired and motivated to continue his journey of becoming the best athlete he can be. Thanks @danuksmith @nikelondon for aiding this young man on his path to success in life as one an athlete and two a man #opportunity #athlete #sprinter #nike #nikelondon #dreambig #sport #powerofsport 
Big shout out too top coach @m_s_training
    293    What an awesome experience today was for a young 100 meter sprinter I mentor @graig_aj from @woodlands_sch. It was his first senior training session at @leevalleyathleticscentre. He came away from the day inspired and motivated to continue his journey of becoming the best athlete he can be. Thanks @danuksmith @nikelondon for aiding this young man on his path to success in life as one an athlete and two a man #opportunity #athlete #sprinter #nike #nikelondon #dreambig #sport #powerofsport Big shout out too top coach @m_s_training
  • Training on cold wet winter mornings is tough sometimes but remembering what it feels like running down that @ironmantri Red carpet in the summer makes it all worth while 🏊‍♂️ 🚵‍♂️ 🏃‍♂️ #ironmantri #ironman #swimbikerun #endurance #endurancesports #run #athlete #sport #ilovesport #fitness #training #nike #nikeathlete #trainhard
    355    Training on cold wet winter mornings is tough sometimes but remembering what it feels like running down that @ironmantri Red carpet in the summer makes it all worth while 🏊‍♂️ 🚵‍♂️ 🏃‍♂️ #ironmantri #ironman #swimbikerun #endurance #endurancesports #run #athlete #sport #ilovesport #fitness #training #nike #nikeathlete #trainhard

Gallery

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Brand Partners

John is always looking for interesting and challenging sponsors to join him on his journey. To enquire about helping john please contact him here.

Contact John

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