The Team

John McAvoy is currently a Nike sponsored triathlete however he was previously a high profile armed robber who has found redemption through the power of sport. Having broken both British and World records whilst in prison he is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better.

Terry Williamson

In Search of Brilliance

Terry and John met whilst John was still in prison and on day release at a local gym. John was always looking for any edge he could gain and initially worked with Terry on some of the psychological and mental aspects of performance for the upcoming European Indoor Rowing Championships. A resulting Bronze medal was just the beginning and now they are great friends. Terry continues to support John in his athletic pursuits and they work closely together to help and inspire others to change their lives for the better.

www.insearchofbrilliance.com

Chris Howard

Chris at Think Inc helped John back in the beginning to get his incredible story out via a website/blog and is now the creative talent behind his growing story and online presence.

www.thinkincorporated.com

Twitter

Instagram

  • If you want to engage some of the most hard to reach young people then use football. As one of the world’s leading football social responsibility programmes the @chelseafc Foundation uses the power of football and sport to motivate, educate and inspire. The great team who work for the  foundation believe that the power of football can be harnessed to support communities and individuals. As a fan of the club it’s been an absolute honour to work alongside @ducille5 @yusuflagden and help out 💪🏻 #football #footballclub #youngpeople #chelseafc #sport #chelseafcfoundation #london #opportunities #nikeathlete
    126    If you want to engage some of the most hard to reach young people then use football. As one of the world’s leading football social responsibility programmes the @chelseafc Foundation uses the power of football and sport to motivate, educate and inspire. The great team who work for the foundation believe that the power of football can be harnessed to support communities and individuals. As a fan of the club it’s been an absolute honour to work alongside @ducille5 @yusuflagden and help out 💪🏻 #football #footballclub #youngpeople #chelseafc #sport #chelseafcfoundation #london #opportunities #nikeathlete
  • The #sportsaidball2018 was a wonderful opportunity to celebrate the achievements of the brightest young sporting GB talent. 
Watching a #backingthebest athlete win the one to watch award was amazing. We can't make competitive sport easy but everyone no matter their financial situation should be given the same opportunities to reach their potential in life. Well done @radds8 @tjl4sarries for all the hard work in helping these young people turn their dreams into a reality #sportsaid #onetowatch #sport #athletes #GB #olympians #sports #cityhall
    127    The #sportsaidball2018 was a wonderful opportunity to celebrate the achievements of the brightest young sporting GB talent. Watching a #backingthebest athlete win the one to watch award was amazing. We can't make competitive sport easy but everyone no matter their financial situation should be given the same opportunities to reach their potential in life. Well done @radds8 @tjl4sarries for all the hard work in helping these young people turn their dreams into a reality #sportsaid #onetowatch #sport #athletes #GB #olympians #sports #cityhall
  • I’m very honoured to be a community ambassador for @fulhamreachboatclub. The clubs sole focus is on unlocking the potential of young people through rowing. And to increase the aspirations of a generation of children using #rowing as a vehicle that can demonstrate the ability to achieve in life. It will help educate the young people on the importance of a healthy lifestyle. Rowing gave me so much in my life so I know it can also give others the same incredible opportunities it did me 🙏🏻#powerofsport #sport #education #rowing #fulham #london #schools #children #opportunities #potential @fulhamreachboatclub
    241    I’m very honoured to be a community ambassador for @fulhamreachboatclub. The clubs sole focus is on unlocking the potential of young people through rowing. And to increase the aspirations of a generation of children using #rowing as a vehicle that can demonstrate the ability to achieve in life. It will help educate the young people on the importance of a healthy lifestyle. Rowing gave me so much in my life so I know it can also give others the same incredible opportunities it did me 🙏🏻#powerofsport #sport #education #rowing #fulham #london #schools #children #opportunities #potential @fulhamreachboatclub
  • Looking forward to spending the afternoon with this special guy at @wembleystadium 💪🏻#england #englandvscroatia #wembley #wembleystadium #football
    236    Looking forward to spending the afternoon with this special guy at @wembleystadium 💪🏻#england #englandvscroatia #wembley #wembleystadium #football

Gallery

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Brand Partners

John is always looking for interesting and challenging sponsors to join him on his journey. To enquire about helping john please contact him here.

Contact John

Get in touch

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