The Team

John McAvoy is currently a Nike sponsored triathlete however he was previously a high profile armed robber who has found redemption through the power of sport. Having broken both British and World records whilst in prison he is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better.

Terry Williamson

In Search of Brilliance

Terry and John met whilst John was still in prison and on day release at a local gym. John was always looking for any edge he could gain and initially worked with Terry on some of the psychological and mental aspects of performance for the upcoming European Indoor Rowing Championships. A resulting Bronze medal was just the beginning and now they are great friends. Terry continues to support John in his athletic pursuits and they work closely together to help and inspire others to change their lives for the better.

www.insearchofbrilliance.com

Chris Howard

Chris at Think Inc helped John back in the beginning to get his incredible story out via a website/blog and is now the creative talent behind his growing story and online presence.

www.thinkincorporated.com

Twitter

Instagram

  • The #10yearchallenge would take me back too a maximum security prison cell. Then 10 years on I’m a @Nike #athlete. Why? It’s very simple I made a decision too change the direction of my life. We all have the potential too achieve greatness in our lives. “It is not the years in your life that count, it is the life in your years’ #AbrahamLincoln 
Quality, not quantity’ applies to so much, especially our lives, so we ought to make each day count, for ourselves and others, and minimise wastage of this most precious gift, #time. #begreat #limitless #powerofsport #dreambig #believeinyourself #change #education #growthmindset #positivevibes #athlete #powerofsport
    1145    The #10yearchallenge would take me back too a maximum security prison cell. Then 10 years on I’m a @Nike #athlete. Why? It’s very simple I made a decision too change the direction of my life. We all have the potential too achieve greatness in our lives. “It is not the years in your life that count, it is the life in your years’ #AbrahamLincoln Quality, not quantity’ applies to so much, especially our lives, so we ought to make each day count, for ourselves and others, and minimise wastage of this most precious gift, #time. #begreat #limitless #powerofsport #dreambig #believeinyourself #change #education #growthmindset #positivevibes #athlete #powerofsport
  • Learn from the past, prepare for the future. 👌🏻 #stevejobs #growthmindset #future #believeinyourself #change
    88    Learn from the past, prepare for the future. 👌🏻 #stevejobs #growthmindset #future #believeinyourself #change
  • A small snippet of my address to the UK active national summit to politicians and delegates across the fitness industry. I strongly believe in giving all young people from all backgrounds an equal opportunity to have an equal chance of success in there lives. This year I’m part of some very exciting projects across the United Kingdom in helping to provide these young people with those opportunities. Watch this space #ukactive #summit #speaker #speech #keynote #talk #children #nextgeneration #opportunities #dreambig #powerofsport #sport #sportsman #delegate #levelplayingfield
    381    A small snippet of my address to the UK active national summit to politicians and delegates across the fitness industry. I strongly believe in giving all young people from all backgrounds an equal opportunity to have an equal chance of success in there lives. This year I’m part of some very exciting projects across the United Kingdom in helping to provide these young people with those opportunities. Watch this space #ukactive #summit #speaker #speech #keynote #talk #children #nextgeneration #opportunities #dreambig #powerofsport #sport #sportsman #delegate #levelplayingfield
  • If You Love What You Do, You'll Never Work A Day In Your Life AGAIN 🙏🏻 #youngpeople #children #london #sport #powerofsport #levelplayingfield #legacy #changetheworld #future #nextgeneration #workhard #sports #education
    196    If You Love What You Do, You'll Never Work A Day In Your Life AGAIN 🙏🏻 #youngpeople #children #london #sport #powerofsport #levelplayingfield #legacy #changetheworld #future #nextgeneration #workhard #sports #education

Gallery

  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_025
  • IMG_0425
  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_003
  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_005
  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_007
  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_013
  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_018
  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_020
  • John McAvoy-0111
  • John McAvoy-0137 copy
  • John McAvoy-0363
  • John McAvoy-0341
  • 2
  • 1
  • 5
  • 6
  • 3
  • 3c4a4718
  • 4

Brand Partners

John is always looking for interesting and challenging sponsors to join him on his journey. To enquire about helping john please contact him here.

Contact John

Get in touch

Stay Connected

We love to hear from people, so if you’re looking to work with us on a project or just want to send us some love, please do say hello!


Name*

Email*

Message*