The Team

John McAvoy is currently the only Nike sponsored triathlete in the world however he was previously a high profile armed robber who has found redemption through the power of sport. Having broken both British and World records whilst in prison he is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better.

Keith Sanders

Perform Fitness

Keith of Perform Fitness has worked with John since 2014. Johns previous, physical progression had been self driven but it was clear that there was a world of knowledge that could be tapped into with the right coach. After initial discussions John was convinced that Keith and his support team could offer the required training specificity and structure to help him push forward and make the most of his athletic potential.

Terry Williamson

In Search of Brilliance

Terry and John met whilst John was still in prison and on day release at a local gym. John was always looking for any edge he could gain and initially worked with Terry on some of the psychological and mental aspects of performance for the upcoming European Indoor Rowing Championships. A resulting Bronze medal was just the beginning and now they are great friends. Terry continues to support John in his athletic pursuits and they work closely together to help and inspire others to change their lives for the better.

www.insearchofbrilliance.com

Alex des Monstiers

Osteopath

Alex has worked with John for the last few years and his magic hands help keep him in top shape and injury free. When you train hard for endurance events the accumulative effects on the body can be devastating and the work Alex does is invaluable over a long season.

www.londonosteoclinic.com/alex-des-monstiers

Think Inc.

Chris at Think Inc helped John back in the beginning to get his incredible story out via a blog and is now the creative talent behind his online presence.

www.thinkincorporated.com

Twitter

Instagram

  • Can’t wait to ride the @bikeonscott in race mode #cycling #cyclinglife #cycle #fast #bestbike #ride #race #scottplasma #ironman #ironmantri 📷 @thatcameraman @nikelondon @huubdesign
    154    Can’t wait to ride the @bikeonscott in race mode #cycling #cyclinglife #cycle #fast #bestbike #ride #race #scottplasma #ironman #ironmantri 📷 @thatcameraman @nikelondon @huubdesign
  • @wearejustso Our Real Story Network casting team unearthed the incredible story of John Mcavoy, an ex criminal who has completely turned his life around through the power of sport. Breaking 3 world records whilst in solitary confinement John is now an @ironmantri has started a foundation to help troubled youths. Just So directors Jonny and Jono teamed up with John to support his foundation and reach as many kids as possible with his story. westfeilds #film #powerofsport #sport #rowing #row #rowingmachine #concept2 #ironbarstoironman #film #films #london #ironman #ironmantri #triathlon #rowing
    150    @wearejustso Our Real Story Network casting team unearthed the incredible story of John Mcavoy, an ex criminal who has completely turned his life around through the power of sport. Breaking 3 world records whilst in solitary confinement John is now an @ironmantri has started a foundation to help troubled youths. Just So directors Jonny and Jono teamed up with John to support his foundation and reach as many kids as possible with his story. westfeilds #film #powerofsport #sport #rowing #row #rowingmachine #concept2 #ironbarstoironman #film #films #london #ironman #ironmantri #triathlon #rowing
  • Swim exit caught brilliantly by @thatcameraman in the @huubdesign wetsuit. I can't wait to race @ironmantri abroad next month with the Union Jack Aerious wetsuit #huub #huubdesign #wetsuit #swimming #swimsuit #openwater #openwaterswimming #swimbikerun #ironman #ironmantri #ironmanuk #triathlon #unionjack  #swimbikerun #ironmantri #tri_community #ironnews #tri #triathlontraining #nike #nikeathlete #swoosh #swim #fitness #fitfam #training #sport #sports
    289    Swim exit caught brilliantly by @thatcameraman in the @huubdesign wetsuit. I can't wait to race @ironmantri abroad next month with the Union Jack Aerious wetsuit #huub #huubdesign #wetsuit #swimming #swimsuit #openwater #openwaterswimming #swimbikerun #ironman #ironmantri #ironmanuk #triathlon #unionjack #swimbikerun #ironmantri #tri_community #ironnews #tri #triathlontraining #nike #nikeathlete #swoosh #swim #fitness #fitfam #training #sport #sports
  • My favourite part of @ironmantri is running the marathon. This day at IM Frankfurt was the closest I’ve come to achieving one of my sports goals of running a sub 3 hour marathon off the bike alongside French 🇫🇷 Pro Vincent. It was on until 20 miles when I stoped for the toilet and just couldn’t get my legs back on the running spilt I needed. In 6 weeks time at Ironman Hamburg I’m going to have a good crack at it again. #run #runner #loverunning #running #marathon #ironman #ironmantri #swimbikerun #fit #fitness #imhamburg #germany #sports #sport #ilovesport
    370    My favourite part of @ironmantri is running the marathon. This day at IM Frankfurt was the closest I’ve come to achieving one of my sports goals of running a sub 3 hour marathon off the bike alongside French 🇫🇷 Pro Vincent. It was on until 20 miles when I stoped for the toilet and just couldn’t get my legs back on the running spilt I needed. In 6 weeks time at Ironman Hamburg I’m going to have a good crack at it again. #run #runner #loverunning #running #marathon #ironman #ironmantri #swimbikerun #fit #fitness #imhamburg #germany #sports #sport #ilovesport

Gallery

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Key Note Speaking

Brand Partners

John is always looking for interesting and challenging sponsors to join him on his journey. To enquire about helping john please contact him here.

Contact John

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