John McAvoy

John McAvoy is currently the only Nike sponsored triathlete in the world however he was previously a high profile armed robber who has found redemption through the power of sport. Having broken both British and World records whilst in prison he is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better.

The Team

Keith Sanders

Perform Fitness

Keith of Perform Fitness has worked with John since 2014. Johns previous, physical progression had been self driven but it was clear that there was a world of knowledge that could be tapped into with the right coach. After initial discussions John was convinced that Keith and his support team could offer the required training specificity and structure to help him push forward and make the most of his athletic potential.

Terry Williamson

In Search of Brilliance

Terry and John met whilst John was still in prison and on day release at a local gym. John was always looking for any edge he could gain and initially worked with Terry on some of the psychological and mental aspects of performance for the upcoming European Indoor Rowing Championships. A resulting Bronze medal was just the beginning and now they are great friends. Terry continues to support John in his athletic pursuits and they work closely together to help and inspire others to change their lives for the better.

www.insearchofbrilliance.com

Alex des Monstiers

Osteopath

Alex has worked with John for the last few years and his magic hands help keep him in top shape and injury free. When you train hard for endurance events the accumulative effects on the body can be devastating and the work Alex does is invaluable over a long season.

Think Inc.

Chris at Think Inc helped John back in the beginning to get his incredible story out via a blog and is now the creative talent behind his online presence.

www.thinkincorporated.com

Twitter

Instagram

  • Looking forward to kick starting off my 2018 season at @ironmantri staffs #ironman #ironmantri #race #triathlon #swimbikerun #huub #huubdesign #swim #racing #70.3 #sports #sport 📷 @thatcameraman @huubdesign
    91    Looking forward to kick starting off my 2018 season at @ironmantri staffs #ironman #ironmantri #race #triathlon #swimbikerun #huub #huubdesign #swim #racing #70.3 #sports #sport 📷 @thatcameraman @huubdesign
  • It was such an honour to be @williamhill long listed as one of the best sports books of the year. My dream 6 years ago in prison was to be an athlete when I got released and achieve something positive with my life. What I’ve come to realise in time is legacy isn’t how much money you have in the bank or how fast you can run or swim but actually helping others achieve there potential in life. 💪🏻 #book #williamhill #longlist #sports #sport #sportbook #athlete #nevergiveup #dreambig #powerofsport #hardwork #bookstagram #believe
    199    It was such an honour to be @williamhill long listed as one of the best sports books of the year. My dream 6 years ago in prison was to be an athlete when I got released and achieve something positive with my life. What I’ve come to realise in time is legacy isn’t how much money you have in the bank or how fast you can run or swim but actually helping others achieve there potential in life. 💪🏻 #book #williamhill #longlist #sports #sport #sportbook #athlete #nevergiveup #dreambig #powerofsport #hardwork #bookstagram #believe
  • Exciting times ahead for using sport within the UK prison system. Amazing to have the 4x @ironmantri world champion Chrissie Wellington and @parkrunuk @grahamocat pushing so hard for massive reform #powerofsport #sports #sport #running #prisons #reform #exercise #ironmantri #ironman #moj #criminaljustice
    145    Exciting times ahead for using sport within the UK prison system. Amazing to have the 4x @ironmantri world champion Chrissie Wellington and @parkrunuk @grahamocat pushing so hard for massive reform #powerofsport #sports #sport #running #prisons #reform #exercise #ironmantri #ironman #moj #criminaljustice
  • #Repost @cphoughton 
Great to welcome @jonnymac83 to @ovoenergy tonight. You don’t come across inspiring stories like his everyday. 👊#redemption #ironbarstoironman #ovoadventures #ovotalk #wyndymilla #nike
    90    #Repost @cphoughton Great to welcome @jonnymac83 to @ovoenergy tonight. You don’t come across inspiring stories like his everyday. 👊#redemption #ironbarstoironman #ovoadventures #ovotalk #wyndymilla #nike

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Key Note speaking

Brand Partners

John is always looking for interesting and challenging sponsors to join him on his journey. To enquire about helping john please contact him here.

Contact John

Coaching and Training Services

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