The Team

John McAvoy is currently the only Nike sponsored triathlete in the world however he was previously a high profile armed robber who has found redemption through the power of sport. Having broken both British and World records whilst in prison he is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better.

Keith Sanders

Perform Fitness

Keith of Perform Fitness has worked with John since 2014. Johns previous, physical progression had been self driven but it was clear that there was a world of knowledge that could be tapped into with the right coach. After initial discussions John was convinced that Keith and his support team could offer the required training specificity and structure to help him push forward and make the most of his athletic potential.

Terry Williamson

In Search of Brilliance

Terry and John met whilst John was still in prison and on day release at a local gym. John was always looking for any edge he could gain and initially worked with Terry on some of the psychological and mental aspects of performance for the upcoming European Indoor Rowing Championships. A resulting Bronze medal was just the beginning and now they are great friends. Terry continues to support John in his athletic pursuits and they work closely together to help and inspire others to change their lives for the better.

www.insearchofbrilliance.com

Alex des Monstiers

Osteopath

Alex has worked with John for the last few years and his magic hands help keep him in top shape and injury free. When you train hard for endurance events the accumulative effects on the body can be devastating and the work Alex does is invaluable over a long season.

www.londonosteoclinic.com/alex-des-monstiers

Think Inc.

Chris at Think Inc helped John back in the beginning to get his incredible story out via a blog and is now the creative talent behind his online presence.

www.thinkincorporated.com

Twitter

Instagram

  • #Repost @richroll
John McAvoy @jonnymac83 has one of the all-time most improbable and inspirational stories of life metamorphosis. This week he shares his journey from notorious criminal and one of Britain’s most wanted men to a phoenix-like renaissance forged through sport that began while serving a life sentence in a maximum security prison. 
One of the most powerful #RRP conversations to date, make an appointment with a conversation that will provoke you to rethink your potential and the limits you impose upon your inherent ability to live the life you desire. 
If John's story doesn't inspire you to be better, then check yourself for a heartbeat. 
Clickable link in bio.
✌🏼🌱 - Rich
    374    #Repost @richroll John McAvoy @jonnymac83 has one of the all-time most improbable and inspirational stories of life metamorphosis. This week he shares his journey from notorious criminal and one of Britain’s most wanted men to a phoenix-like renaissance forged through sport that began while serving a life sentence in a maximum security prison. One of the most powerful #RRP conversations to date, make an appointment with a conversation that will provoke you to rethink your potential and the limits you impose upon your inherent ability to live the life you desire. If John's story doesn't inspire you to be better, then check yourself for a heartbeat.  Clickable link in bio. ✌🏼🌱 - Rich
  • Doing some morning press on @bbcnews for the release of Minstry of justice report A Sporting Chance: An Independent Review of Sport in Youth and Adult Prisons showing the effect the #PowerOfSport can have in rehabilitation! Change is needed #bbc #bbcnews #news #powerofsport #sports #sport #children #youthcrime #opportunities #opportunity #change #reform #bethechange
    785    Doing some morning press on @bbcnews for the release of Minstry of justice report A Sporting Chance: An Independent Review of Sport in Youth and Adult Prisons showing the effect the #PowerOfSport can have in rehabilitation! Change is needed #bbc #bbcnews #news #powerofsport #sports #sport #children #youthcrime #opportunities #opportunity #change #reform #bethechange
  • Fantastic working with sports photographer 📷 @thatcameraman #nike #nikelondon #portrait #camera #sport #athlete #swoosh #training #thatcameraman #sportsphotography @nikelondon
    473    Fantastic working with sports photographer 📷 @thatcameraman #nike #nikelondon #portrait #camera #sport #athlete #swoosh #training #thatcameraman #sportsphotography @nikelondon
  • The wedding of the year #wedding #hurlinghamclub #mates #party
    417    The wedding of the year #wedding #hurlinghamclub #mates #party

Gallery

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Key Note Speaking

Brand Partners

John is always looking for interesting and challenging sponsors to join him on his journey. To enquire about helping john please contact him here.

Contact John

Get in touch

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