The Team

John McAvoy is currently a Nike sponsored triathlete however he was previously a high profile armed robber who has found redemption through the power of sport. Having broken both British and World records whilst in prison he is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better.

Terry Williamson

In Search of Brilliance

Terry and John met whilst John was still in prison and on day release at a local gym. John was always looking for any edge he could gain and initially worked with Terry on some of the psychological and mental aspects of performance for the upcoming European Indoor Rowing Championships. A resulting Bronze medal was just the beginning and now they are great friends. Terry continues to support John in his athletic pursuits and they work closely together to help and inspire others to change their lives for the better.

www.insearchofbrilliance.com

Chris Howard

Chris at Think Inc helped John back in the beginning to get his incredible story out via a website/blog and is now the creative talent behind his growing story and online presence.

www.thinkincorporated.com

Twitter

Instagram

  • It was very humbling to hear those words from the Youth justice minister Dr Philip lee MP. 
I’m determined to make sure that every single person that enters custody in the U.K. has the opportunity to access the tremendous power of sport to help change the course of there lives. 
We can replicate my story thousands of times over and start truly reforming a broken prison system in the U.K.. I know Sport can’t fix all the issues but it can help start to fix a lot of them 🙌🏻 #powerofsport #sport #reform #prison #sportforsocialchange #uk #change #fitness
    418    It was very humbling to hear those words from the Youth justice minister Dr Philip lee MP. I’m determined to make sure that every single person that enters custody in the U.K. has the opportunity to access the tremendous power of sport to help change the course of there lives. We can replicate my story thousands of times over and start truly reforming a broken prison system in the U.K.. I know Sport can’t fix all the issues but it can help start to fix a lot of them 🙌🏻 #powerofsport #sport #reform #prison #sportforsocialchange #uk #change #fitness
  • @halle.hilton Was the youngest gymnast too compete tonight at the @superstarsofgymnastics @o2uk. To say myself @teamsportsaid @woodlands_sch @magsmomento are proud is an understatement. She is a remarkable young lady who is going to go far in sport and life 🤸‍♂️ #gymnatics #o2 #superstarsgymnastics #athlete
    120    @halle.hilton Was the youngest gymnast too compete tonight at the @superstarsofgymnastics @o2uk. To say myself @teamsportsaid @woodlands_sch @magsmomento are proud is an understatement. She is a remarkable young lady who is going to go far in sport and life 🤸‍♂️ #gymnatics #o2 #superstarsgymnastics #athlete
  • Its not everyday you get to hang out with a @prideofbritain winner @cesc.brown. Doing some incredible work with @goals4girls #football #goals4girls #england #wembley
    263    Its not everyday you get to hang out with a @prideofbritain winner @cesc.brown. Doing some incredible work with @goals4girls #football #goals4girls #england #wembley
  • Such a fantastic evening spent down at @glovesnotgunz tonight. Listening to the dreams and aspirations of child first hand, reminds me why it’s absolutely imperative that they get opportunities to realise their full potential 🙌🏻 #Powerofsport #sport #levelplayingfield #education
    215    Such a fantastic evening spent down at @glovesnotgunz tonight. Listening to the dreams and aspirations of child first hand, reminds me why it’s absolutely imperative that they get opportunities to realise their full potential 🙌🏻 #Powerofsport #sport #levelplayingfield #education

Gallery

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Brand Partners

John is always looking for interesting and challenging sponsors to join him on his journey. To enquire about helping john please contact him here.

Contact John

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