John McAvoy is currently the only Nike sponsored triathlete in the world however he was previously a high profile armed robber who has found redemption through the power of sport. Having broken both British and World records whilst in prison he is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better.
Keith of Perform Fitness has worked with John since 2014. Johns previous, physical progression had been self driven but it was clear that there was a world of knowledge that could be tapped into with the right coach. After initial discussions John was convinced that Keith and his support team could offer the required training specificity and structure to help him push forward and make the most of his athletic potential.
Terry and John met whilst John was still in prison and on day release at a local gym. John was always looking for any edge he could gain and initially worked with Terry on some of the psychological and mental aspects of performance for the upcoming European Indoor Rowing Championships. A resulting Bronze medal was just the beginning and now they are great friends. Terry continues to support John in his athletic pursuits and they work closely together to help and inspire others to change their lives for the better.
John is an accomplished and experienced key note speaker and has addressed many audiences including Schools, Charities, Prisons and Businesses.
“Truly inspiring couple of hours listening to how he changed his life around”
“we were absolutely captivated for every second as he explained his path to redemption”
“an absolute tour de force – which instructed, challenged and inspired.”
“the most affirmative and powerful Talks we have had!”
“His engaging presentation style and passion to make a difference left the audience with a key message about mental strength and self-belief”
“Personally, I found John to be a very pleasant man who is committed to helping young people and it was a privilege to spend that time with him. A true inspiration to us all”
“Through the lens of personal biography, John provides a powerful exposition of the way in which individuals can re-build their lives, despite the potential barriers to positive change. John is a superb public speaker.”
“ Quite simply we were all blown away by John. His story was captivating, raw, emotional and very memorable.”
“John epitomises the fact that we are able to change our behaviour should we wish to. It was an absolute pleasure to work with him”
“inspirational and profound”
“John’s delivery was superb, his story fascinating and he is a true inspiration”
“Johns story is both inspirational and insightful and makes you think about your own approach to life.”
John is the only sponsored Nike triathlete in the world and is honoured to be supported by them. The world renowned brand offers an amazing platform for John to help and inspire as many people as possible.
Just So met John early in 2016 and were so inspired with his story they offered to make him a short film. Their passion for helping others and supporting incredible stories has led them to join forces with John to make the world a better place.