The Team

John McAvoy is currently a Nike sponsored triathlete however he was previously a high profile armed robber who has found redemption through the power of sport. Having broken both British and World records whilst in prison he is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better.

Terry Williamson

In Search of Brilliance

Terry and John met whilst John was still in prison and on day release at a local gym. John was always looking for any edge he could gain and initially worked with Terry on some of the psychological and mental aspects of performance for the upcoming European Indoor Rowing Championships. A resulting Bronze medal was just the beginning and now they are great friends. Terry continues to support John in his athletic pursuits and they work closely together to help and inspire others to change their lives for the better.

www.insearchofbrilliance.com

Chris Howard

Chris at Think Inc helped John back in the beginning to get his incredible story out via a website/blog and is now the creative talent behind his growing story and online presence.

www.thinkincorporated.com

Twitter

Instagram

  • Such a fantastic evening spent down at @glovesnotgunz tonight. Listening to the dreams and aspirations of child first hand, reminds me why it’s absolutely imperative that they get opportunities to realise their full potential 🙌🏻 #Powerofsport #sport #levelplayingfield #education
    193    Such a fantastic evening spent down at @glovesnotgunz tonight. Listening to the dreams and aspirations of child first hand, reminds me why it’s absolutely imperative that they get opportunities to realise their full potential 🙌🏻 #Powerofsport #sport #levelplayingfield #education
  • In 2007 I technically signed my life over to the state when I was sentenced to life imprisonment. Today the @mojgovuk Secretary of State for justice has officially removed all of my life sentence restrictions. I’m finally a free man 🙌🏻. Now to my next dream of traveling to the USA 🇺🇸 #freedom #2ndchances #nevergiveup #powerofsport #nikeathlete
    2400    In 2007 I technically signed my life over to the state when I was sentenced to life imprisonment. Today the @mojgovuk Secretary of State for justice has officially removed all of my life sentence restrictions. I’m finally a free man 🙌🏻. Now to my next dream of traveling to the USA 🇺🇸 #freedom #2ndchances #nevergiveup #powerofsport #nikeathlete
  • I think it’s important to see high profile respected people like @idriselba speaking up on violent youth crime. 
Young people across the whole of the U.K. need to hear and see that there are other paths to travel down in life. 
I’ve seen with my own eyes young people literally throw their lives away in the pursuit of some bullshit dream that doesn’t exist. Mostly because of limited exposure to positive role models. Let’s all out influence the negative influences and guild these young men and women to a better future 🙌🏻 #knifecrime #puttheknifedown #platforn #speakup #youngpeople #nextgeneration
    276    I think it’s important to see high profile respected people like @idriselba speaking up on violent youth crime. Young people across the whole of the U.K. need to hear and see that there are other paths to travel down in life. I’ve seen with my own eyes young people literally throw their lives away in the pursuit of some bullshit dream that doesn’t exist. Mostly because of limited exposure to positive role models. Let’s all out influence the negative influences and guild these young men and women to a better future 🙌🏻 #knifecrime #puttheknifedown #platforn #speakup #youngpeople #nextgeneration
  • Reprezent 107.3 FM is a youth-led radio station that reaches young people aged between 13 and 25 across London. Reprezent provides a platform for young people to showcase their talents but also to discuss social issues that affect them. It aims to challenge youth stereotypes and help young people better represent themselves in society.  #radio #youth #london #sport #younglondon #sportforsocialchange
    130    Reprezent 107.3 FM is a youth-led radio station that reaches young people aged between 13 and 25 across London. Reprezent provides a platform for young people to showcase their talents but also to discuss social issues that affect them. It aims to challenge youth stereotypes and help young people better represent themselves in society. #radio #youth #london #sport #younglondon #sportforsocialchange

Gallery

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Brand Partners

John is always looking for interesting and challenging sponsors to join him on his journey. To enquire about helping john please contact him here.

Contact John

Get in touch

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