The Team

John McAvoy is currently the only Nike sponsored triathlete in the world however he was previously a high profile armed robber who has found redemption through the power of sport. Having broken both British and World records whilst in prison he is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better.

Keith Sanders

Perform Fitness

Keith of Perform Fitness has worked with John since 2014. Johns previous, physical progression had been self driven but it was clear that there was a world of knowledge that could be tapped into with the right coach. After initial discussions John was convinced that Keith and his support team could offer the required training specificity and structure to help him push forward and make the most of his athletic potential.

Terry Williamson

In Search of Brilliance

Terry and John met whilst John was still in prison and on day release at a local gym. John was always looking for any edge he could gain and initially worked with Terry on some of the psychological and mental aspects of performance for the upcoming European Indoor Rowing Championships. A resulting Bronze medal was just the beginning and now they are great friends. Terry continues to support John in his athletic pursuits and they work closely together to help and inspire others to change their lives for the better.

www.insearchofbrilliance.com

Alex des Monstiers

Osteopath

Alex has worked with John for the last few years and his magic hands help keep him in top shape and injury free. When you train hard for endurance events the accumulative effects on the body can be devastating and the work Alex does is invaluable over a long season.

www.londonosteoclinic.com/alex-des-monstiers

Think Inc.

Chris at Think Inc helped John back in the beginning to get his incredible story out via a blog and is now the creative talent behind his online presence.

www.thinkincorporated.com

Twitter

Instagram

  • The engagement with kids to the short film I did with @wearejustso has been such a huge success in reaching our target audience. It was going to be key to success and so we chose to shoot the film in a vertical format, making it fully optimised for mobile viewing habits. The next step was to make sure the film was seen by the target audience, and so we put it right at the heart of John's roots, the streets of London. Taking over billboards and bus shelters across London, we released a 10
    94    The engagement with kids to the short film I did with @wearejustso has been such a huge success in reaching our target audience. It was going to be key to success and so we chose to shoot the film in a vertical format, making it fully optimised for mobile viewing habits. The next step was to make sure the film was seen by the target audience, and so we put it right at the heart of John's roots, the streets of London. Taking over billboards and bus shelters across London, we released a 10" edit that offered a snapshot of John's story, and encouraged viewers to engage further, even offering an email address to contact John directly. A website was created to house the full length film and act as a more permanent home for the project. #film #filming #films #sport #powerofsport #ironbarstoironman #redemption #filmphotography #filmmaking #ironman #row #rowing #rowingmachine #ironmantri #video #sports #nikelondon #nikeathlete #nike
  • Loved working with đź“·@thatcameraman #nikeathlete #nike #swoosh #nikelondon #london #sport #sports #sportsphotography @nikelondon
    230    Loved working with đź“·@thatcameraman #nikeathlete #nike #swoosh #nikelondon #london #sport #sports #sportsphotography @nikelondon
  • Amazing afternoon watching @chelseafc win there eighth FA Cup trophy.🏆 #FACupFinal  #chelsea #football #nike Thanks @nikefootball
    224    Amazing afternoon watching @chelseafc win there eighth FA Cup trophy.🏆 #FACupFinal  #chelsea #football #nike Thanks @nikefootball
  • Loved talking to the pupils today about Positive mindset and self belief. The only person who can ever limit a person in life is themselves. Don’t allow other people to project their negative mindsets onto you #growthmindset #positivevibes #postivemind #selfbelief #dreambig #powerofsport #sport #ironman #ironmantri #nike #nikeathlete #swoosh @nikelondon @footballbeyondborders
    247    Loved talking to the pupils today about Positive mindset and self belief. The only person who can ever limit a person in life is themselves. Don’t allow other people to project their negative mindsets onto you #growthmindset #positivevibes #postivemind #selfbelief #dreambig #powerofsport #sport #ironman #ironmantri #nike #nikeathlete #swoosh @nikelondon @footballbeyondborders

Gallery

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Key Note Speaking

Brand Partners

John is always looking for interesting and challenging sponsors to join him on his journey. To enquire about helping john please contact him here.

Contact John

Get in touch

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