The Team

John McAvoy is currently the only Nike sponsored triathlete in the world however he was previously a high profile armed robber who has found redemption through the power of sport. Having broken both British and World records whilst in prison he is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better.

Keith Sanders

Perform Fitness

Keith of Perform Fitness has worked with John since 2014. Johns previous, physical progression had been self driven but it was clear that there was a world of knowledge that could be tapped into with the right coach. After initial discussions John was convinced that Keith and his support team could offer the required training specificity and structure to help him push forward and make the most of his athletic potential.

Terry Williamson

In Search of Brilliance

Terry and John met whilst John was still in prison and on day release at a local gym. John was always looking for any edge he could gain and initially worked with Terry on some of the psychological and mental aspects of performance for the upcoming European Indoor Rowing Championships. A resulting Bronze medal was just the beginning and now they are great friends. Terry continues to support John in his athletic pursuits and they work closely together to help and inspire others to change their lives for the better.

www.insearchofbrilliance.com

Alex des Monstiers

Osteopath

Alex has worked with John for the last few years and his magic hands help keep him in top shape and injury free. When you train hard for endurance events the accumulative effects on the body can be devastating and the work Alex does is invaluable over a long season.

www.londonosteoclinic.com/alex-des-monstiers

Think Inc.

Chris at Think Inc helped John back in the beginning to get his incredible story out via a blog and is now the creative talent behind his online presence.

www.thinkincorporated.com

Twitter

Instagram

  • I made this choice sitting in a prison cell in 2009. We have control over the decisions we make. Choose to be great 💪🏻 #mindset #believe #nevertoolate #destiny #life #beamazing #begreat #achieve #lawofattraction
    296    I made this choice sitting in a prison cell in 2009. We have control over the decisions we make. Choose to be great 💪🏻 #mindset #believe #nevertoolate #destiny #life #beamazing #begreat #achieve #lawofattraction
  • A very sad but insightful day visiting and speaking at Medway youth jail.The secure training centre holds up to 76 male and female children aged 12 too 16 years old. The centre is doing some truly incredible work in helping to fix some very damaged children. When you go into a 13 year olds cell and see a poster of her favourite boy band it hits you just how young these children actually are. Thank you @mollyy_scott for joining me and offering you’re invaluable knowledge. #youth #opportunity #education #2ndchance #powerofsport #hope #fairsociety
    394    A very sad but insightful day visiting and speaking at Medway youth jail.The secure training centre holds up to 76 male and female children aged 12 too 16 years old. The centre is doing some truly incredible work in helping to fix some very damaged children. When you go into a 13 year olds cell and see a poster of her favourite boy band it hits you just how young these children actually are. Thank you @mollyy_scott for joining me and offering you’re invaluable knowledge. #youth #opportunity #education #2ndchance #powerofsport #hope #fairsociety
  • @nikelondon 💪🏻📷 @byjacqui #nikelondon #nikeairmax #nikeshoes #swoosh #london #city #nikeairmax270 #nike #athlete
    463    @nikelondon 💪🏻📷 @byjacqui #nikelondon #nikeairmax #nikeshoes #swoosh #london #city #nikeairmax270 #nike #athlete
  • Imagine #imagine #world #equal #life #allone #people #positivevibes
    346    Imagine #imagine #world #equal #life #allone #people #positivevibes

Gallery

  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_025
  • IMG_0425
  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_003
  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_005
  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_007
  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_013
  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_018
  • 2018_Nike_NBAL-JMAC_Jacqui-J-Sze_Photography_RET_020
  • John McAvoy-0111
  • John McAvoy-0137 copy
  • John McAvoy-0363
  • John McAvoy-0341
  • 2
  • 1
  • 5
  • 6
  • 3
  • 3c4a4718
  • 4

Key Note Speaking

Brand Partners

John is always looking for interesting and challenging sponsors to join him on his journey. To enquire about helping john please contact him here.

Contact John

Get in touch

Stay Connected

We love to hear from people, so if you’re looking to work with us on a project or just want to send us some love, please do say hello!


Name*

Email*

Message*